e-Mobilizer

About e-Mobilizer

The biggest problem facing micro-entrepreneurs in developing countries is the inability to access the larger public market and its market information. They do not have efficient channels to reach customers. This creates a significant barrier for the working poor to rise from poverty.

Yet the world's poorest people are rushing to embrace mobile phones because of their apparent benefits. For examples, farmers and fishermen use mobile phones to call markets and work out where they can get the best price for their produce. Mobile phones are used to make cashless payments in some African countries.

In China, there are already 400 million cell phone subscribers, adding 5 million each month. Every year, there were about 300 billion SMS sent around the country, creating a billion dollar industry itself.

Imagine if micro-entrepreneurs can turn their mobile phones into income generating devices, imagine they can easily list their product information to large online markets without a need of computers, they can leapfrog the technological and social-economic gaps created by the "digital divide."

Yes, that's exactly what e-Mobilizer will do! e-Mobilizer leverages the pervasive cellular infrastructure and mobile technology to bridge micro-entrepreneurs and small businesses to the online marketplaces. It provides a single portal and gateway to allow micro-entrepreneurs to post their merchandise to online market sites via their mobile phones.

Our dream is to help millions of micro-entrepreneurs to advance in life. Our hope is, by so doing, we help to make the world a better place. "Some men and women see things as they are and say why; I dream things that never were and say why not?"

Contact us: info@emobilizer.com

Management Team

Helen Wang, Founder and CEO

As a founder and CEO, Helen provides vision and leadership in all aspects of business from its original concept to implementation. With in-depth knowledge of China Internet and wireless industries, Helen is an inspirational motivator and team player, and highly skilled in identifying emerging business opportunities, developing marketing strategies and establishing partnerships.

Helen also serves as Vice President of Silicon Valley - China Wireless Technology Association (SVCwireless), a premier technology organization with deep ties to greater China’s wireless industry with over 3000 members. She is responsible for cross-Pacific wireless venture collaborations, and promoting entrepreneurship, business development and technology exchanges between wireless industries in the United States and China.

Helen has over 10 years successful experience in the software industry and held several senior technical and management positions, in both startups and established companies. She contributed significantly to product innovations and strategies by leading cross-functional teams to accomplish challenging tasks and deliver high-quality products.

Helen is a Reuters Fellow at Stanford University Digital Vision Program, where she worked on ICT solutions to provide market access and information for micro-entrepreneurs through mobile phones. Originally from China, Helen holds a MA in International Development Policy from Stanford University and BA in English Literature from Zhejiang (Hangzhou) University, China.

Steve Mushero, Founder and CTO

Steve Mushero is a global technologist and author working with Silicon Valley startups, the global Fortune 1000, and the United Nations to build exciting technology, products, and companies.

Steve leverages his broad and deep business and technology experience to understand complex business requirements and match them with sophisticated technology solutions. Steve's specialty is to understand and design complex systems based on any technology, in nearly any business. He is especially keen on bridging the gaps between and within diverse technical disciplines and the business worlds of sales, marketing, and finance.

Steve holds a number of existing patents on automated data delivery, with others pending in diverse areas such as bioinformatics and marine propulsion. Steve is an enthusiastic supporter of other entrepreneurs and a wide variety of philanthropic endeavors, especially those focused on women's entrepreneurship, girls' education, developing economies, and underserved communities.

Steve's education includes Electrical Engineering and an international MBA from the US and Japan, focused on technology management.

Jiang Xuan, VP Engineering

Jiang Xuan is a Master student in Computer Science at Stanford. As the V.P. of pre-sales support of R&D Intelligent Network (IN) at Huawei Technologies, he was in charge of the network solution of the National IN of China Mobile which is providing value-added mobile phone services to 200 million subscribers in China.

Jiang has in-depth knowledge of cell phone operator networks and implementation services. In addition, Jiang is doing research in Artificial Intelligence at Stanford. He also has background in Machine Learning, Natural Language Processing, Computer Vision, and Cognitive Architecture.

Project Team


Allen Arseneau

Allen Arseneau is currently pursuing an MBA at Stanford’s Graduate School of Business. He holds a BS in chemical engineering, magna cum laude, from Northeastern University, and has worked in the pharmaceutical and membrane industries, where he led cross-departmental initiatives as an engineer. At Stanford, he is a member of the Leadership Development Platform (LDP), a program designed to develop students’ leadership capabilities through leadership opportunities, skill building labs, and exposure to high-level industry leaders. Allen is also pursuing Global Management Program (GMP) and Alliance for Innovative Manufacturing (AIM) Certifications in conjunction with his MBA. He is currently serving as a board member at East Bay Agency for Children (EBAC), a non-profit that provides services to abused children.

Daniel A. Filstrup

Daniel graduated from the University of Michigan with a B.S.E. in Mechanical Engineering. He worked as a Manufacturing Engineer for Applied Materials developing new products in the Etch Division. Having studied Chinese language at Beijing Normal University, Daniel speaks fluent Chinese. Daniel currently works as a Manager of Strategic Alliances and Supply Chain for a high-tech startup in Beijing. Daniel is interested in business development and will help user study in China and partner strategies.

MingGang Guo

MingGang Guo will be graduating from Stanford in 2007 with B.S. in EE, and will continue his EE studies through co-term. He came to the United States at the age of 13 from Wuxi, Jiangsu Province. With close ties to China, Ming is very interested in combining technology and social entrepreneurship to help the less developed regions in China. He is the Program Coordinator for SATSuccess, officer for ASES, and VP of Operations for T.E.C.C. His interests include kayaking, traveling, go, san-shou and swimming.

Tae (Terri) Y. Kim

Terri Kim is currently an MBA candidate at the Stanford Graduate School of Business. Prior to school she has worked in a wide variety of business functions and industries in Asia and Europe while at McKinsey & Company, The Asia Foundation and Samsung Electronics. She has obtained a B.S. degree in Computer Science from the Korea Advanced Institute of Science and Technology (KAIST), a top science and technology college in Asia. She is fluent in English, Korean and proficient in Mandarin Chinese.

Advisory Board

Po Chi Wu, PositionSmithtm & CEO

Po Chi has been a venture capital investor, entrepreneur, business development/R&D executive, scientist and educator. Prior to co-founding Alameda Capital, he co-founded several new venture capital funds and companies, most recently Allegro Capital (San Francisco) in 1997, Golden Gate Development & Investment Fund and other funds for Advent International Corporation, Boston in 1988, and China Venture Management (Taipei) in 1986.

Po Chi has made and been responsible for investments in many different high technology areas, including life sciences, IT (computers and communications), semiconductors, materials, and software, as well as in more traditional businesses. His most recent technology-focused fund returned to the investors almost 4 times the invested capital in the third year of operation.

Po Chi has consistently been active as a member of the board of numerous portfolio companies in the US, Canada, and in Taiwan, a number of which were publicly traded. He has been interim CEO when necessary. Among his most notable investments are companies that achieved public market valuations in excess of a billion dollars such as: TiVo, Cascade Communications, and Veri-Fone. Po Chi has a Ph.D. in Molecular Biology from Princeton University and a B.A. in Mathematics and Music from the University of California at Berkeley.

Steven Ketchpel, Ph.D.

Steven Ketchpel is a Reuters Digital Vision Fellow at Stanford University, where his research focuses on microcredit.

Prior to the fellowship, Steven was the co-founder and Director of Analytics at Vividence, a Kleiner Perkins and Sequoia-backed enterprise software company devoted to improving the customer experience on the web. By providing research, tools, and panelists meeting a client's target demographics, Vividence helps companies such as Citibank, Pfizer, Hewlett-Packard, Microsoft, FedEx, eBay and Yahoo! improve their web sites. He received a patent for his work at Vividence (several others are still pending) and has published 16 articles in electronic commerce, software agents, digital libraries, distributed systems, and web user experience.

He earned a Ph.D. in Computer Science from Stanford University, as well as a master's degree in Engineering Management. He graduated from Harvard with a bachelor's degree in Computer Science. He lives in San Mateo, California.

Paul S. Clarke

Paul S. Clarke is an entrepreneur and technologist with more than 20 years of successful leadership and advanced technology innovation. He has wide-ranging, in-depth technical expertise in software, telecommunications, digital signal processing, security, and large-scale software architecture.

Paul co-founded MediaSnap, a startup company focused on digital rights management and content security. In the roles of VP Engineering and VP Security Architecture, he led the engineering team to produce more than 15 innovations for a suite of products to secure enterprise content, advancing the state-of-the-art in digital content protection.

Paul has a superb track record as an independent consultant on many high-technology projects. He directed a large-scale system architecture that created new sales opportunities and allowed the client to make $ millions in increased sales volume; he also led R&D projects that resulted in over $20 million in contract awards. Paul is a published author with a book in progress in the area of software architecture.

Paul’s education includes the Executive Program for Growing Companies at Stanford Graduate School of Business and a Bachelor of Science degree from Harvard University.

Dr J Craig Mudge

As Managing Partner of Pacific Challenge, Craig Mudge brings his operational experience (both in technology companies and world-class research centers) to his work. with both startups and established companies.

Innovation is a clear focus of his work. As director of the Computer Science Lab at the legendary Xerox PARC in the mid nineties, he nurtured the next generation Internet Protocol, IPv6, and other PARC innovations. Earlier, he was a founder of Austek Microsystems, a semiconductor company that achieved several important technology breakthroughs, including the world’s first single-chip cache. He was a computer designer at DEC (now HP) in Boston and founded and led micro-chip research at CSIRO. He co-authored "Computer Engineering" with Gordon Bell, has published over sixty papers, and holds six patents. Acquisitions of spinoffs and licensing deals from his labs total $500 million.

In Sydney, Craig is Professor of Innovation at Macquarie University and Director of the Macquarie Institute for Innovation, a bold new cross-university venture in teaching and research in entrepreneurship and innovation.

He has held faculty positions in computer science at Caltech, Carnegie Mellon University, and Flinders University. Mudge holds a Ph.D. in computer science from the University of North Carolina at Chapel Hill and an undergraduate degree in mathematics, statistics, and economics from the ANU. His formal management education occurred at the AGSM and Harvard Business School.